BIRD DOG SPICE CO. PRIME TIME
There is no more prime of a time than "PRIME RIB TIME".   I named this rub after one of the most iconic, American and celebratory beef dishes of all time.  The Prime Rib.  AKA: The "Standing Rib Roast".  "Prime Time" offers a classic blend of onion, garlic, salt and black pepper along with rosemary and celery seed powder to bring sweetness and more herbacious flavors to the crust.   Apply this rub liberally after covering your roast with olive oil, yellow mustard or whichever binding agent your prefer.  Using a binding agent will help make for an excellent crust.  Also, while this was made with Prime Rib in mind, this blend is also great for steak, lamb chops and burgers.